❋ HOMEGROWN

Championing the UK’s grassroots talent across craft, creative enterprise and cultural innovation

Launch date: September 2026
What to Expect

Programme Objective:

To maximise the opportunities “meanwhile” activation offers to galvanise support for storytelling, champion local creativity, test, experiment and collaborate with sector pioneers in shaping a future-proofed commercial strategy across user groups: e.g Local residents, NextGen entrepreneurs, Weekend Footfall, Night-Time Economy, Future Office Workers & Artisans.

Creating resilient business models, authentic co-design opportunities with local stakeholders for the future operational structures for the long-term commercial success and social value legacy.

  • The Future of Fashion

  • The Future of Music & Sound Design

  • The Future of Retail & the Night Time Economy

  • The Future of Film & Creative Tech

❋ Testbed For Cultural Innovation

Our curators are experts at delivering cross-sector collaborations between the cultural, real estate, local authority and higher education sectors. 

❋ Collaborative Energy

Nurturing NextGen creative and social entrepreneurs, providing them with a platform for meaningful knowledge exchange, Intellectual Property support, business mentorship and investment opportunities. 

❋ Expert Facilitation

Our events, workshops and exhibitions are co-curated in spaces and with partners who prioritise wellbeing and conservation of local community and supporting local youth and grassroots talent. 

❋ A Supportive Space

Who We Work With:

Adoreum, ArtFarm, Arup, British Fashion Council, Berkley Estates Asset Management, Cadogan Estates, Conde Nast Publications, Creative UK, Crafts Council, Century Club, D Lab Studios CIC, Financial Times, Groucho Club, Heart of London Business Alliance, Intoart, ING Media, Kind At Heart CIC, KPF, Paul Smith Foundation, RAEBURN, Raindance Film Festival, Royal College of Art, Schroders, The Sound Principle - Intimate Records, University Arts London, Vivobarefoot, Victoria & Albert Museum

COLLABORATE

Recent Projects

Arts Quarter - HOLBA BID (2022), The Lab E20 (2021-2025), RAEBURN x Olympic Park (2020-2025), One Fairchild Street Masterplan (2023), Clerkenwell Fire Station Cultural Placeshaping Strategy (2024), 33 Cavendish Square Placeshaping Strategy (2025 - present), Shoreditch Sandbox - Worship Street (2025), Show Up For Success: 2023-Present (East Bank, Newham Council),